For manufacturers
Find out which brands will license to you, then get the deal done.
Your manufacturing and distribution channels are up and running and you have established sales channels. Now you’re seeking licenses to add another revenue channel. I've sat on both sides of the table, managing the major licensors for a hardgoods manufacturer, and negotiated global distribution license contracts for global IP holders. I know what licensors are looking for and what makes them say yes. Answer the questions below to get started.
Licensors I've worked with
Entertainment and sports properties, across program launches, renewals and turnarounds.
Disney
Marvel
Lucasfilm
Warner Bros.
NFL
MLB
NBA Lab
IMG
Nickelodeon
Paramount
Skydance
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For IP holders
Licensing programs that generate recurring revenue.
Whether you're starting a program, growing one, or fixing one that isn't performing. At PopSockets I grew the licensing program into a multimillion-dollar business in less than three years.
Program strategy and turnarounds
Category strategy, partner selection, and the operating discipline that keeps a program profitable. Setting up a new program, or fixing one that is underperforming.
Finding licensees
Manufacturers that fit your brand and can actually deliver: the right categories, the right retail reach, the right quality. All vetted before you meet them.
Contract negotiation
Royalties, minimums, territories, approvals, term. Deals structured so both sides are encouraged to support the relationship for the length of the term.
Portfolio and category strategy
Which properties to license and into which categories.
Brands I've worked with and for
Entertainment, sports and consumer products, across licensing programs, partnerships and launches.
PopSockets
Disney
Marvel
Lucasfilm
Warner Bros.
NFL
MLB
NBA Lab
IMG
Nickelodeon
Paramount
Skydance
Burt's Bees
Patagonia Books
Threadless
Here as a manufacturer instead? Switch
About
I'm Dan Storch. I have 25 years in brand strategy and business development; 10+ years in IP licensing.